Pete Williams's profile

What's Your Story?

Facilitating Businesses in building a greener Hong Kong

ROLES
CONCEPTUALISATION : ART DIRECTION : DESIGN : CLIENT FACING
Born in 2008, The CCBF is solely focused on getting businesses in Hong Kong to come together regularly and share best practice in reducing their impact on the environment.
The core idea of the site is to capture stories of best practice submitted by Hong Kong workers/companies. On submitting a story; the user is asked to categorise it. Each category has a unique colour. These stories are placed as a small building block, creating the analogy of re-building a green Hong Kong.
Every-time someone adds a story to their favourites or rates it, it's tile size increases thus helping to visually filter out the most popular. Users are also able to sort the tapestry in a number of different ways helping to paint a rich picture of what areas people are focusing their efforts.
Check out the site here.
What's Your Story?
Published:

What's Your Story?

Example work from the "What's Your Story" campaign microsite for the CCBF (part of the CEB) based in Hong Kong. Designed and Art Directed by Pete Read More

Published: